Client Description:
Our client is one of the market leader in Greater China providing real-time mission critical forex / bullion trading platform solutions for clients. They are looking for a high-calibre Marketing Professional to join their company.
Responsibilities:
- Promote and market financial IT products, solutions and value added services
- Define digital strategies to drive online traffics
- Plan and organize promotional activities to increase brand awareness and business opportunities in Hong Kong and mainland China
- Lead the planning and development of digital marketing strategies covering all disciplines including Social Media, Website, Mobile, Content, eDM, etc.
- Develop marketing collaterals including press release, design, editorial, proof-reading etc., collaborate with relevant parties to ensure the smooth launch of marketing programmes
- Conduct post-programme evaluation for continuous improvement
Requirements:
- Degree holder in Marketing / Business Administration or related discipline
- A minimum of 5 years' experience in marketing, with knowledge of promoting financial solutions in FX market preferred
- Familiar with China financial market is an asset
- Possess solid and hands on experience using WeChat and Weibo as the marketing channel to promote new products and generate new download
- Sound experience in China specific social networks, with knowledge of marketing communications, customer acquisition, retention and/or event management a definite advantage
- Strong self-motivation, able to work under pressure independently
- Proficiency in spoken and written English, Cantonese and Mandarin