Marketing

Ethical Marketing Manager

Client Description:

Our client is a top FMCG Global 500 company with strong global pressence, to cope with their fast expansion, they are urgently seeking an Ethical Marketing Manager in joining their team.

Responsibilities:

  • Develop and Implement ethical marketing strategies and plans to achieve assigned KPIs designated product category
  • Plan, organise and monitor marketing activities to support health care professional (HCP) communications
  • Identify and develop long term relationship with a variety of relevant key opinion leaders (KOL) and work with them to shape environment
  • Manage science-based public relation to ensure new studies and claims are effectively communicated to relevant experts and consumers 
  • Work closely with internal departments, agencies and other parties to put in place effective marketing programmes
  • Involve in ad-hocprojects as required from time to time 

​Requirements:

  • Degree holder in Science, Marketing or related disciplines with at least 6 years pharmaceutical / consumer marketing experience
  • Strong strategic thinking, analytical and planning skills
  • Ability to plan and execute effective campaigns for HCPs
  • Hands-on experience and success in KOL management
  • Ability to lead and influence cross functional teams
  • Good team player with excellent communication and interpersonal skills
  • Innovative with strong sense of urgency and able to work under pressure
  • Proficiency in spoken and written English and Cantonese 

 

CRM Manager - FMCG

Client Description:

Our client is a leading health supplement company with strong presence in Asia Pacific regions, to cope with their fast expansion, they are urgently seeking a CRM Manager in joining their team.

Responsibilities:

  • Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.
  • Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle.
  • Customer Journey Mapping analyzing touch points with the organization and maximizing commercial opportunities.
  • Implement campaigns with understanding of database marketing solution
  • Define and develop new attributes to support personalization for sales, marketing and service delivery
  • Working closely with all departments to ensure the CRM works effectively for all aspects of the company.
  • Overseeing direct communications with customers through an in-house call center.
  • Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
  • Ensuring the database is segmented effectively for targeted marketing activities.
  • Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.
  • Develop feedback mechanism to track campaigns and capture customer responses 

​Requirements:

  • Bachelor Degree holder in Business, Management, Marketing or related disciplines
  • Minimum 7 years experience in CRM / Loyalty / Marketing
  • Understanding the business value of developing seamless experience across multi-channels.
  • Strong sense of data and how to use data to frame personalized customer experience
  • Excellent analytical and problems solving skills
  • Good interpersonal and communication skills, proven ability to manage relationship between stakeholders and external suppliers.

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