Marketing

Marketing Manager

Client Description:

Our client is one of the market leader in Greater China providing real-time mission critical forex / bullion trading platform solutions for clients.  They are looking for a high-calibre Marketing Professional to join their company.

Responsibilities:

  • Promote and market financial IT products, solutions and value added services
  • Define digital strategies to drive online traffics
  • Plan and organize promotional activities to increase brand awareness and business opportunities in Hong Kong and mainland China
  • Lead the planning and development of digital marketing strategies covering all disciplines including Social Media, Website, Mobile, Content, eDM, etc.
  • Develop marketing collaterals including press release, design, editorial, proof-reading etc., collaborate with relevant parties to ensure the smooth launch of marketing programmes
  • Conduct post-programme evaluation for continuous improvement

Requirements:

  • Degree holder in Marketing / Business Administration or related discipline
  • A minimum of 5 years' experience in marketing, with knowledge of promoting financial solutions in FX market preferred
  • Familiar with China financial market is an asset
  • Possess solid and hands on experience using WeChat and Weibo as the marketing channel to promote new products and generate new download
  • Sound experience in China specific social networks, with knowledge of marketing communications, customer acquisition, retention and/or event management a definite advantage
  • Strong self-motivation, able to work under pressure independently
  • Proficiency in spoken and written English, Cantonese and Mandarin

(Assistant) Marketing Manager - Fashion

Client Description:

Our client is a well-established fashion company. They are now seeking for a high caliber marketing professional to join their Marketing team.

Responsibilities:

  • Reporting to the Managing Director, the successful incumbent shall be responsible for planning, developing and implementing 360 marketing strategy and campaigns of the assigned brand so to achieve a set of business objectives and strengthen brand equity
  • Drive and lead integrated marketing initiatives for product launch and seasonal product campaign
  • Plan and manage the annual budget to deliver all the marketing activities, ensure timely evaluation and efficiency against marketing investment 
  • Collaborate with cross-functions, including operations and visual merchanding teams, on development and implementation of marketing programs, including CRM management and analysis, store concept, customer loyalty progams, seasonal promotions, etc. 
  • Conduct post-campaign evaluation and analysis in terms of cost-effectiveness and ROI for management review 

Requirements:

  • Degree holder in business or marketing related discipline
  • A minimum of 6 years' brand management experience in Retail industry
  • Solid experience in all-round marketing management including advertising, PR, CRM and new product launch and event management
  • Strong Event Management experience is essential
  • Excellent interpersonal and presentation skills
  • Good connection with Media is definitely an advantage
  • Be dynamics, creative, down-to-earth, detail-minded with strong business sense
  • Good command of spoken and written Chinese and English 
  • Candidate with more experience maybe considered as Marketing Manager

Digital Marketing Manager

Client Description:

Our client is a multi-national consumer electronics company, to cope with company needs, they are looking for a dynamics and creative digital marketing professional to join their Marketing team.

Responsibilities:

  • Reporting to Head of Marketing, the successful candidate shall be responsible for overseeing the internet marketing campaigns, from concepts to execution, across all digital channels
  • Design, build and maintain the company social media presence and identify trends for the upcoming digital marketing communications
  • Manage e-marketing plan across different platforms and leverage resources within the company to achieve excellence in brand awareness
  • Execute all web, SEO/SEM, marketing database and advertising campaigns
  • Prepare, manage and control online marketing budgets
  • Engage and collaborate with different stakeholders

Requirements:

  • Degree holder in Marketing or related disciplines
  • A minimum of 8 years’ experience in Marketing in which at least 4 years is in digital marketing field
  • Resourceful, analytical with the ability to persuade and think out of the box
  • Strong knowledge in the latest digital marketing trends, and the best practices in online marketing, measurement and related solutions
  • Good at searching and analytical tools on the platforms such as Google, webmaster, etc.
  • Excellent communication skills with high proficiency in written and spoken English and Chinese

Digital Marketing Manager (CRM)- FMCG

Client Description:

Our client is a FMCG multi-national company. They are looking for a high caliber professional for the position of Digital Marketing Manager (CRM) to join their company.

Responsibilities:

  • Develop digital strategy to be in line with corporate digital strategy & Regional E-commerce strategy.
  • Plan, implement on-line acquisition and retention programs and monitor results to achieve company member base & e-Commerce revenue KPI.
  • Responsible for customer data analysis, both customer profile & effectiveness of the eCRM to support continuous growth and ROI.
  • To identify new business opportunities in digital platform and e-Commerce.
  • Digital marketing for member base exclusive product.
  • To propose and execute the eCRM offer and campaign.
  • Customer journey design and execution in eCRM platform
  • Develop online marketing programs to drive the acquisition of new members
  • Manage the planning & implementation of eCRM initiatives to enhance repeat visit and build engagement with existing consumers
  • On-line portal development and digital marketing on Brand’s membership

Requirements:

  • Degree holder preferably in Marketing / Business or equivalent fields
  • Minimum 5 years working experience preferably in e-Commerce business / CRM / Digital Marketing industry.
  • Proven track record of achieving busines deliverables and able to handle projects independently under tight schedule.
  • Strong customer and marketing insight with strong business acumen
  • Result-oriented, dynamics with strong problem solving and analytical skills
  • Excellent communication in both written and spoken Chinese and English 

(Assistant) CRM Manager

Client Description:

Our client is a well-known consumer products company, owning to the business needs, they are looking for a CRM professional to join their Marketing team.

Responsibilities:

  • Reporting to the Marketing Manager, the successful candidate will be responsible for planning CRM framework and strategies in accordance with Corporate direction
  • Perform data analysis and segmentation on the loyalty club members for customized initiatives or programs planning
  • Oversee the CRM operation in aspects of customer acquisition and retention, data strategy and analytics, marketing operations and logistics, etc.
  • Work closely with Sales and Marketing teams to synergize different marketing initiatives
  • Supervise CS team to providing customer services and handling customer complaints

Requirements:

  • Degree holder in Business/Marketing or other related disciplines
  • A minimum of 5 years’ working experience in CRM preferably from FMCG/ consumer electronics company
  • Strong knowledge of CRM concepts and database marketing principles and practices
  • Proactive, independent, and results-oriented  
  • Analytical, open-minded, willing to take challenge and adapt to changes
  • Excellent spoken and written English and Chinese 
  • Candidates with more experience maybe considered as CRM Manager

Assistant Brand Manager - FMCG

Client Description:

Our client is a well-established global FMCG company. To catering their business need, they are seeking for an Assistant Brand Manager in joining their team.

Responsibilities:

  • Responsible for strategic management of assigned product category
  • Overall brand planning, P&L and A&P control, monitoring marketing program execution and tracking of brand performance
  • Identify and analyze market conditions in existing and potential segments;
  • Develop and evaluate effective marketing programs and make recommendations for future programs to expand sales and profitability
  • Work closely with product development team & related parties in new product development
  • Responsible for existing product life cycle management and to maximize revenue opportunity

Requirements:

  • Bachelor degree in Marketing / Business Management or related disciplines
  • A minimum of 3 years’ experience in brand marketing and/or trade marketing,
  • Experience in product development/ F&B is definitely an advantage 
  • Strong project management skill, analytical skill and problem solving skill 
  • Good team player with excellent communication and interpersonal skills Independent and able to work under pressure

Assistant Digital Marketing Manager- Skin Care Product

Client Description:

Our client is a fast expanding beauty group in Hong Kong, to cope with company’s development plan, they are now seeking for a high caliber marketing professional to join their Marketing team.

Responsibilities:

  • Develop branding activities to enhance the brand awareness
  • Create integrated branding campaigns, including CRM program, and digital marketing activities, in order to enhance brand images.
  • Manage the entire digital content strategies for the social media channel and the official website and the in-store marketing program
  • Collect and analyze consumer and market insights and competition strategies to make recommendations to management
  • Implement new launches, maintain growth in products and work closely with front line staff
  • Propose and monitor marketing mix strategies (IMC/360/Digital) to build integrated, engaging consumer brand experiences
  • Adapt the communication material (imagery, digital, point of sale)

Requirements:

  • Degree holder in marketing /Journalism/Public Relations/Communications or related disciplines
  • 3 years marketing experience from Beauty/ Skincare/Cosmetic/FMCG industry
  • Experience in experience in managing digital / social media campaigns
  • Creative, strong business sense, excellent interpersonal and presentation skills
  • Good command of spoken and written Chinese and English 

Marketing Manager - Fashion

Client Description:

Our client is a well-established lifestyle fashion retailer with around 30 POS in HK. To cope with company’s development plan, they are now seeking for a high caliber marketing professional to join their Marketing team.

Responsibilities:

  • Reporting to GM, the successful incumbent shall be responsible for formulating the yearly marketing plan and campaigns according to merchandising plan and budget
  • Work closely with internal counterparts including VM, buying and retail operations teams to drive and roll out integrated marketing initiatives for seasonal campaigns, product launch, etc.
  • Carry out digital marketing activities via social media, online events/games, bloggers, KOL, Instagram, SMS and so on
  • Plan and manage the annual budget to deliver all the marketing activities, ensure timely evaluation and efficiency against marketing investment 
  • Develop CRM strategy so as to enhance brand loyalty, raise retention and drive more visits
  • Conduct post-campaign evaluation and analysis in terms of cost-effectiveness and ROI for management review 

Requirements:

  • Degree holder in business or marketing related discipline
  • A minimum of 6 years' brand management and retail marketing experience, ideally lifestyle/sportswear
  • Excellent interpersonal and presentation skills
  • Good connection with Media is definitely an advantage
  • Be dynamics, creative, down-to-earth, detail-minded with strong business sense
  • Good command of spoken and written Chinese and English 

e-Commerce Manager

Client Description:

Our client is a multi-national company. They are looking for a high caliber professional for the position of e-Commerce Manager to join their company.

Responsibilities:

  • Being the eCommerce in-charge, the successful incumbent shall be fully responsible for running company's eshop/website
  • Devise and implement digital strategy and programs to increase visits & engagement, enhance customer satisfactions and achieve corporate objectives in terms of conversation rates, sales turnover, market share, etc. 
  • Work closely with internal counterparts for the expansion of the eCommerce business, through the use of SEO, SEM, display, content management, eMerchandising, A/B testing, personalization, etc.
  • Optimize eMerchandising and customer journey leveraging CRM insights and guidance to increase conversion of sales 
  • Develop day-to-day eCommerce channel development and running 

Requirements:

  • Degree holder in business related disciplines
  • At least 7 years’ experience in e-Commerce business 
  • Experience in Digital Marketing activities to drive traffic on websites (SEO, SEM, Affiliation, Display…)
  • Experience in website running (content management, eMerchandising, A/B testing & personalization)
  • Knowledge of the appropriate advertising/ IT systems and tools
  • Strong customer and marketing insight with strong business acumen
  • Result-oriented, dynamics with strong problem solving and analytical skills
  • Excellent communication in both written and spoken Chinese and English 

(Assistant) Digital Marketing Manager

Client Description:

Our client is a well-established luxury retailer with strong presence in Greater China region. They are now seeking for a high caliber digital marketing professional to join their Marketing team.

Responsibilities:

  • Reporting to the Head of Marketing, the successful candidate shall be responsible for devising the digital and social media strategies to increase the brand awareness and drive traffic to website and retail shops (O2O)
  • Initiate new and creative gimmicks and campaigns to elevate brand awareness, create noise and increase conversion rate
  • Manage digital marketing initiatives on all online platforms including website, mobile  and social media platforms
  • Manage the redesign of the company website to further improve the usability, design and content
  • Utilize a range of techniques including SME, SEO, PPC and so on
  • Plan and manage digital marketing budget to achieve optimal results
  • Review new technologies and upkeep company at the forefront of developments in digital marketing
  • Manage agencies and other vendor partners to deliver optimal ROI on budgets and project work

 Requirements:

  • Degree holder in Marketing or other related discipline
  • A minimum of 7 years’ experience in digital marketing, preferrably with retail industry experience
  • Hands on experience in managing agencies on development of websites, digital, social media campaigns and mobile apps for HK & overseas markets preferred
  • Concrete experience in SEM/SEO, PPC, CMS, etc.
  • Creative, out-going, well-organized, detail-oriented with strong project management skill
  • Good command of written and spoken English, Cantonese and Mandarin
  • Candidates with lesser experience maybe considered as Assistant Manager – Digital Marketing

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